Thailand Hopes to Attract Affluent Lao Tourists

Thailand will push health and wellness tourism and shopping to attract high-income tourists from Laos.

The Tourism Authority of Thailand (TAT) plans to team up with Thai private hospitals and Lao influencers to promote the medical segment to high-income Lao tourists, Bangkok Post reported.

TAT will also partner with leading retailers such as Big C Supercenter, Central Group and The Mall Group to offer special deals for Lao customers at cross-border and Bangkok stores for a specified period.

The agency identified politicians, government officers and a new generation of businessmen as the drivers of Thai tourism from Laos. About 100,000 Lao tourists include those with high incomes.


Taejun Kang